专利名称：Pay-Per-Call ad system
发明人：Thirunarayanan Srinivasan,Ramesh
Ramamurthy,Krishnan Kannan,GopakumarPadmanabhan
申请号：US12728311申请日：20100322
公开号：US20110231247A1公开日：20110922
专利附图：
摘要：A method and system are provided for connecting consumer searches andphone calls. In accordance with one or more embodiments, the method includes the
steps of (a) receiving from a search system and storing the search results relating to anonline or mobile search performed by a consumer, the search results identifying one ormore telephone numbers of merchants that signed up with the search system asAdvertisers, and the search association identifiers such as IP Address, Cookie, and/orCarrier User ID associated with the consumer; (b) associating the Automatic NumberIdentification (ANI) to the online or mobile search by matching the search associationidentifiers based on two phone calls originated from the same ANI within a
predetermined period of time of the one or more searches; (c) charging the selectedAdvertiser a fee for connecting the consumer to the selected Advertiser; and (d)providing detailed Return-On-Investment reports.
申请人：Thirunarayanan Srinivasan,Ramesh Ramamurthy,Krishnan Kannan,GopakumarPadmanabhan
地址：Highlands Ranch CO US,Highlands Ranch CO US,Englewood CO US,HighlandsRanch CO US
国籍：US,US,US,US
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