CONSUMER EXPERIENCE ASSESSMENT SYSTEM

专利名称：CONSUMER EXPERIENCE ASSESSMENT

SYSTEM

发明人：PRADEEP, ANANTHA,KNIGHT, ROBERT,

T.,GURUMOORTHY, RAMACHANDRAN

申请号：EP08798799申请日：20080827公开号：EP2180825A4公开日：20131204

摘要：A system assesses consumer experience by evaluating neuro-responsemeasurements for a consumer exposed to products, services, offerings, and stimulus.Examples of neuro-response measurements include Electroencephalography (EEG),Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eyetracking, and facial emotion encoding measurements. Components of a consumerexperience are analyzed to assess neuro-response measurements specific to eachcomponent. In many instances, neuro-response data is combined with other data andanalyzed to determine total consumer experience.

申请人：NEUROFOCUS, INC.

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