VOCABULARY SECTION
Questions 1-10
Choose a relevant word from the given choices.
1. important
A、abroad B、customs C、heavy D、hotel E、significant2. suppose
A、dinner B、evening C、press D、presume E、top3. enterprise
A、locate B、platform C、project D、return E、suggestion4. tenant
A、camping site B、converter C、pipe D、resident E、strong5. butter
A、drink B、dull C、hit D、sandwich E、weed6. envelope
A、animal B、clothes C、letter D、seduce E、stage7. leap
A、circle B、cry C、garden D、jump E、wood8. quarrel
A、fault B、pain C、row D、stone E、watercolor9. raid
A、beam B、help C、invasion D、pattern E、travel10. preach
A、clergyman B、distort C、poke D、reveal E、sand
LISTENING SECTION
Questions 11-13
Listen to the telephone conversation between a student and the owner of aparagliding school and answer the questions below.
Circle the correct letters A-D.Example
Which course does the man suggest?A 2 day C 5 day 4 day D 6 day
11. How much is the beginner's course? A．$190 B．$320 C．$330 D．$430
12. What does the club insurance cover?
A．injury to yourself
B．injury to your equipment
C．damage to other people's propertyD．loss of personal belongings
13. How do the girls want to travel? A．public transport B．private bus C．car
D．bicycle
Questions 14-17
Complete the form below．
Write NO MORE THAN THREE WORDS for each answer．
Question 18
Circle TWO letters A-G.
18. Which TWO of the following items must people take with them?
A．sandals D．shirt with long sleeves G．sunglassesB．old clothes E．soft drinksC．pullover F．hat
Question 19
Circle TWO letters A-G
19. Which TWO accommodation options mentioned are near the paraglidingschool?
A．camping D．backpackers’inn G．cheap hotelB．youth hostel E．caravan parkC．family F．bed and breakfast
Question 20
Write NO MORE THAN THREE WORDS for your answer.20. Which weekend do the girls decide to go?
READING PASSAGE
You should spend about 20 minutes on Questions 21-32 which are based onReading Passage 2 below.
Wheel of Fortune
A . Since moving pictures were invented a century ago, a new way of
distributing entertainment to consumers has emerged about once everygeneration. Each such innovation has changed the industry irreversibly;each has been accompanied by a period of fear mixed with exhilaration.The arrival of digital technology, which translates music, pictures andtext into the zeros and ones of computer language, marks one of thoseperiods.
B . This may sound familiar, because the digital revolution, and the explosion
of choice that would go with it, has been heralded for some time. In1992, John Malone, chief executive of TCI, an American cable giant,welcomed the '500-channel universe'. Digital television was about todeliver everything except pizzas to people's living rooms. When theentertainment companies tried out the technology, it worked fine - butnot at a price that people were prepared to pay.
C . Those 500 channels eventually arrived but via the Internet and the PC
rather than through television. The digital revolution was starting to affect the entertainment business in unexpected ways. Eventually it will change every aspect of it, from the way cartoons are made to the way films are screened to the way people buy music. That much is clear. What nobody is sure of is how it will affect the economics of the business.
D . New technologies always contain within them both threats and
opportunities. They have the potential both to make the companies in the business a great deal richer, and to sweep them away. Old companies always fear new technology. Hollywood was hostile to television,television terrified by the VCR. Go back far enough, points out HalVarian, an economist at the University of California at Berkeley, and you
find publishers complaining that 'circulating libraries' would cannibalisetheir sales. Yet whenever a new technology has come in, it has mademore money for existing entertainment companies. The proliferation ofthe means of distribution results, gratifyingly, in the proliferation ofdollars, pounds, pesetas and the rest to pay for it.
E . All the same, there is something in the old companies' fears. New
technologies may not threaten their lives, but they usually change their role. Once television became widespread, film and radio stopped being the staple form of entertainment. Cable television has undermined the power of the broadcasters. And as power has shifted the movie studios, the radio companies and the television broadcasters have been swallowed up. These days, the grand old names of entertainment have more
resonance than power. Paramount is part of Viacom, a cable company;Universal, part of Seagram, a drinks-and-entertainment company; MGM,once the roaring lion of Hollywood, has been reduced to a whisperbecause it is not part of one of the giants. And RCA, once the mostimportant broadcasting company in the world, is now a recording labelbelonging to Bertelsmann, a large German entertainment company.
F． Part of the reason why incumbents got pushed aside was that they did not
see what was coming. But they also faced a tighter regulatoryenvironment than the present one. In America, laws preventing televisionbroadcasters from owning programme companies were repealed earlierthis decade, allowing the creation of vertically integrated businesses.Greater freedom, combined with a sense of history, prompted the smartercompanies in the entertainment business to re-invent themselves. Theysaw what happened to those of their predecessors who were stuck withone form of distribution. So, these days, the powers in the entertainmentbusiness are no longer movie studios, or television broadcasters, orpublishers; all those businesses have become part of bigger businessesstill, companies that can both create content and distribute it in a range ofdifferent ways.
G . Out of all this, seven huge entertainment companies have emerged - Time
Warner, Walt Disney, Bertelsmann, Viacom, News Corp, Seagram andSony. They cover pretty well every bit of the entertainment businessexcept pornography. Three are American, one is Australian, oneCanadian, one German and one Japanese. 'What you are seeing', saysChristopher Dixon, managing director of media research at
PaineWebber, a stockbroker, 'is the creation of a global oligopoly. Ithappened to the oil and automotive businesses earlier this century; now itis happening to the entertainment business.' It remains to be seen whetherthe latest technology will weaken those great companies, or make themstronger than ever.
Questions 21-28
Reading Passage 2 has seven paragraphs A-G.
Which paragraph mentions the following (Questions 21-28)?
Write the appropriate letters (A-G) in boxes 21-28on your answer sheet.NB Some of the paragraphs will be used more than once.
21. the contrasting effects that new technology can have on existing business22. the fact that a total transformation is going to take place in the future in the
delivery of all forms of entertainment
23. the confused feelings that people are known to have experienced in
response to technological innovation
24. the fact that some companies have learnt from the mistakes of others25. the high cost to the consumer of new ways of distributing entertainment26. uncertainty regarding the financial impact of wider media access27. the fact that some companies were the victims of strict government policy
28. the fact that the digital revolution could undermine the giant entertainment companies
Questions 29-32
The writer refers to various individuals and companies in the readingpassage. Match the people or companies (A-E) with the points made inQuestions 29-32 about the introduction of new technology.
Write the appropriate letter (A-E) in boxes 29-32 on your answer sheet.
29. Historically, new forms of distributing entertainment
have alarmed those well-established in the business.A John MaloneB Hal ValarianC MGM
D Walt Disney
E Christopher Dixon
30. The merger of entertainment companies follows a pattern evident in other industries.
31. Major entertainment bodies that have remained independent have lost their influence.
32. News of the most recent technological development was published some years ago.
Questions 33-34
Choose the appropriate letters A-D and write them in boxes 33-34 on youranswer sheet.
33. How does the writer put across his views on the digital revolution? A．by examining the forms of media that will be affected by it
B．by analysing the way entertainment companies have reacted to it C．by giving a personal definition of technological innovation
D．by drawing comparisons with other periods of technologicalinnovation
34. Which of the following best summarises the writer's views in Reading Passage 2?
A．The public should cease resisting the introduction of new technology. B．Digital technology will increase profits in the entertainment business. C．Entertainment companies should adapt to technological innovation. D．Technological change only benefits big entertainment companies.
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