产品经理的56个特征[转] 你符合多少

► 你给自己做了一个直到 2015 年的路标规划。

我真的有，虽然不够细致，但居然更长，甚至想到过十年二十年后希 望达到的目标。对自己一生的规划，无疑是掌握了产品的战略规划以后， 我们所能做的最有附加值的事情了，况且憧憬美好未来本身就是一件挺开 心的事儿。

► 你每周的工作时间，已经很久没有少于 70 小时了。

对我来说，单纯公司里的工作，绝大多数都是小于 70 小时的，不过算上

“三个一工程”的话，确实超过 70 小时了。很多产品经理都善于给自己找很 多事情做，并且还不愿意承认那是工作，不愿意承认自己是工作狂。

► 你用用户调研的方法与亲朋好友交流，试图挖掘出问题的根本原因，从而用需

求分析的一整套方法推出解决方案。

我有时候会忍不住这样，不过在交流的语言上要好好包装一下，虽然有点 夸张，但确实是很实用的办法。

► 你在路上走，看到路边商店橱窗里的产品，总是会想“这个东西是解决什么需

求的？”

这就叫“手里拿着锤子，看什么都是钉子” 。在超市里，看到某种新鲜玩 意，看到同一种饼干的不同口味，看到同一款洗发水的不同包装„„我们都会 评头论足。

► 你很想知道 iPhone 的产品经理是怎么给 iPhone 的功能排优先级的，很想知道

常用的互联网应用里每个新功能都花费了多少工程师资源， 很喜欢猜测手边的 任何产品即将出现的三个升级是什么。

这段描述，非常典型，也许这就是我们不断学习的一种形式。比如不是很 好用的 MSN Messager，你很想要“最近联系人”这个功能，然后就会想可以 通过什么方法来验证这个想法是否靠谱？用户研究？选什么样的人群？问什 么问题？

► 你对描述事物背后逻辑的东西很感兴趣。

所以，我们会对各种讲述社会阴暗面的报道感兴趣，因为那些往往有背后

的逻辑。或者，看到一些影视节目，如电视购物、快女等的时候，你的欣赏角 度总是与众不同的，你会看到一个情节，然后大叫：“嗨，这个环节设置得不 错，营销效果很到位！真想和他们的策划聊聊。”插一句，我真的很喜欢看湖 南卫视的《快乐大本营》。

► 你会给自己的孩子计划“功能点”，并且为其各种技能的成长制定路标规划。

将来，我应该会这样，不是坏事吧。

► 你的婚礼上会有一个 PPT 演示，之前的准备过程会有一份 Project 文档。 必须的，一个 PPT 怎么够。我看到过同事的婚礼上还有 Flash、视频。可 能在筹备婚礼的时候，还有一张 MindMap，一个婚礼筹备组的组织架构图， 一个做成 Feature List 一样的购物清单„„婚礼完了， 会想把这些文档打个包，

起名叫 standard_wedding_docu_template_toolkit_by_yourname.beta1.0，放到自

己的博客上让别人下载。不过可千万别让你的老婆/老公知道，一般这类工具 包都会不断地升级版本号„„

► 手机不在兜里的时候，你也会感觉到好像裤兜在震动，有电话来了。每天临睡

前最后一件事和起床后第一件事都是检查 E-mail。

这些是信息强迫症的典型症状，好在我没有，我只是一天不看各种资讯就 会有点焦虑。

► 你总是问“为什么？”

我就是“十万个为什么” ，产品经理的思维总是具有很强的怀疑性和批判 性。比如接到一个任务，你不会马上考虑怎么做，而是首先想弄清楚：“为什 么要做？能不能不做？为什么要我做？为什么现在就要做？”很不让老板省 心， 是吧？通常这类问题， 我们大多数在心里问问自己就好了， 实在没想通的，

也请问得委婉一点。

1. You’ve created a roadmap through 2015

2. You can’t remember working less than 70 hours a week

3. You’ve lost your hair (if you haven’t consider yourself warned!) 4. At your annual customer summit, you stay late to setup and test products for the next day while Sales runs up a historic bar tab 5. You used to be a programmer but were too extroverted 6. You used to be a salesperson but were too introverted

7. You use customer interview techniques with your spouse to discover the root cause of their problems so you can build a “solution” (”That’s interesting„tell me more!”)

8. You wake up at night worried about getting your product’s feature-set right or hitting your ship date

9. You find competitive and win-loss analysis fun (ugh, I can’t believe I just realized I find those things fun)

10.You walk through the store and look at products thinking “what problem does that solve?”

11.You do a SWOT analysis before making any major purchase

12.The last thing you do before you go to bed and the first thing you

do when you wake up is to check your email 13.You’ve ever written “The System Shall„“ 14.You never have less than five #1 priorities

15.You’ve sat behind the one-way mirror at a focus group

16.One or more of the following groups is pissed at you: Sales, Development, QA, Tech Support, Marketing, or Operations. Special bonus if you get all at once.

17.You enjoy writing requirements that constrain easy way out from the Programmer.

18.You’ve actually learned how to herd cats. 19.You own an iPhone.

20.You wonder how the iPhone product manager prioritized all the possible features. 21.You wonder how many engineering hours it took to create a new feature in your favorite web app.

22.You try to envision the next 3 design updates for any product you see.

23.You think in Use Cases.

24.You’re always looking for an alternative flow of events. 25.You can’t live without OmniGraffle or Visio.

26.You had to reset expectations with management, customers, engineering, and finance.

27.You had to produce a WW product forecast for sales since they are too busy to do it.

28.You enjoy watching “How It’s Made.“

29.You plan “features” for your children and have a “roadmap” for their skill growth

30.Your wedding included a powerpoint presentation. 31.Major life events require a MS Project file.

32.You get “phantom buzzing” in your pocket when you forget your Blackberry.

33.You’ve talked to more customers in the last month than all of your executives combined.

34.Your marketing person said “you’re technical„explain this to me like I was 10.” then, “„now like I was 3„”

35.You know what all of these are: MRD, PRD, BRD, Functional Spec, sprint, scrum, CAB, spiff.

36.Your favorite question is “why?” 37.Your favorite application is Excel.

38.You’ve built your own product P&L template in Excel to save time. 39.You’ve used your P&L template across multiple companies.

40.You know what the “analyst dance” is, and you’re definitely a PM if you’ve done it.

41.You know what your customer is going to say before they say it.

42.Your spouse knows who your 3 biggest competitors are by name. 43.You’ve flown on every major (and some minor) airline this year. 44.You’ve used Twitter, LinkedIn, or Facebook to connect with a customer.

45.You’ve dreamt about competitive kill sheets. 46.You’ve been to ProductCamp

47.You’re the one your CEO comes to when he/she really wants to know how things are going. 48.“They” remembered your revenue commitment but not your product’s funding.

49.Everyone thinks they do a part of your job.

50.You’ve ever had to explain to a founder or executive why customers don’t want their great new idea.

51.You’ve been asked for the revenue impact of deleting a single feature.

52.You’ve been held accountable for Development’s schedule slips. 53.You’ve been the person that everyone brings the hard questions to at the trade show booth.

.Caffeine is one of your primary food groups.

55.You spend more time with your development counterpart than your spouse.

56.You write a blog about Product Management„gulp!